Adults already know ‘I can’t do that, that’s to hard for me’ and children are just like: ‘OK, we will try’

22ea2_BibianMentel-Spee Bibian Mentel, first European female snowboarder invited to X-games and Paralympic games gold medalist. In-between she experienced a lot in life: on the point of qualifying for the Olympic Winter Games in Salt Lake City a minor ankle injury proved to be bone cancer, leading to amputation of your lower leg. Today her Foundation helps disabled children to enjoy life fully as their peers without disabilities. Just a 20 minutes interview with her was such an inspiring experience for me that I will remember it for the rest of my life.

My ISPO 2013 marketing winners

This year ISPO also awarded the best marketing projects of the year. Since they award products in different categories and markets, the year 2013 was the first one awarding brands and companies for their marketing approaches and innovations.

Where gravitation loses the meaning: Slackline

Without any special introduction: urban sport of tommorow :) some great actions from ISPO 2013.

Football content is the king

Which brand is the most successful using YouTube as a communication channel? At first glace many people would say Nike due to its successful campaigns for FIFA World Cup and recently finished Olympic Games. But - here are the numbers. 

WTA heroines – Will advertising make a new tennis star?

Three young women in light dresses holding ten...
It is like day and night: there is hard to find a free seat on ATP tournaments, while on the other hand it is hard to find sold out matches on women's courts. WTA recently started with a totally new, modern, stylish and fabulous advertising campaign Strong is beautiful. Will that really help bring tennis fans in front of TV and to the events?

smile mala fotkaMy name is Vesna Stanić and I am a sponsorship activation and marketing activation specialist.